Prebiotic Soda · Currently in Prelaunch

Help us choose what gets made first.

We’re building a prebiotic soda that still tastes like the soda you actually wanted. Three flavors are entering the test kitchen. The Founding 500 decides which one goes first.

Vote on the First Flavor Meet the Flavors

5g Sugar · 3g Prebiotic Fiber · 30 Calories

Three Halfway There prebiotic soda cans on a rooftop ledge at sunset: yellow Almost Citrus, coral Nearly Peach, and purple Sorta Berry, with the Los Angeles skyline and palm trees behind them.

The Lineup

Three flavors. Three kinds of nostalgia.

Not three versions of the same vaguely fruity soda. Each can has its own lane.

Soda Nostalgia

Almost Citrus

Squirt meets old Sierra Mist. Grapefruit peel up front, a softer lemon-lime finish, and the crispest carbonation in the lineup.

Dry · Crisp · Grapefruit-Led

Fruit Nostalgia

Nearly Peach

A ripe yellow peach, nothing clever. Juicy, lightly tart, and grounded with a touch of apricot. Never floral and never peach rings.

Juicy · Soft · Skin-On Tartness

Candy Nostalgia

Sorta Berry

Welch’s fruit gummies in a can. Concord grape leads, strawberry fills the middle, and raspberry keeps it bright.

Jammy · Purple · Gummy-Inspired

Our Idea

Better-for-you soda shouldn’t taste like a compromise.

Halfway There is being developed for people who want less sugar and added prebiotic fiber without giving up the flavor, satisfaction, and nostalgia that made soda fun in the first place.

Tastes First

The drink has to be genuinely enjoyable before anything else matters.

No Vinegar

No apple-cider-vinegar bite. No medicinal finish.

Three Distinct Lanes

Citrus is soda nostalgia. Peach is fruit nostalgia. Berry is candy nostalgia.

A Sorta Berry can on a desk next to a laptop with the label design open in Photoshop, surrounded by notebooks full of handwritten notes.

In Development

Sorta Berry on the desk while the recipe and label get dialed in.

The three Halfway There cans in a shopping basket with chips and snacks at a convenience store checkout counter.

The Goal

Cold at the corner store, next to the chips. That’s where this is headed.

Prelaunch Vote

Join the Founding 500

Vote on the first flavor, get behind-the-scenes development updates, and receive first access when tastings and launch packs become available.

Enter a valid email address so we can send your updates.

Which flavor should be made first?

Pick the flavor you want made first.

Would you attend a local tasting?

Your info is used for launch updates, product research, and tasting invitations. Never sold.

Live Tally

The Vote So Far

Which can should exist first?

Cast Your Vote

The first chapter of Halfway There is being written now.

Privacy

When you join the Founding 500, we collect the info you enter in the signup form: your name, email address, ZIP code, and your answers about flavors, tastings, and where you buy soda.

That info is used only for launch updates, product research, and tasting invitations. It is not sold or shared with advertisers.

Want your info removed? Email hello@halfwaythere.com and we’ll delete it.